#Club #Photography @Kangaroo Day216

One of the things which comes to my mind when I think of the word Jubilant is dancing at a club. Specially, in Bangalore it has become more of a tradition, where on a Friday or a Saturday night people go clubbing to relax. People indulge themselves in various activities : dancing, jumping, drinking, smoking hukka, enjoying their trip, and tapping to music. The club starts playing music around 8pm but the featured Dj doesn’t come on board until 10pm. Crowd also starts pouring in after 930pm. Generally, the guest list is also open only till 10pm, so if you are new to Bangalore and don’t know how to party, just give any of the organisers a call and get yourself on the guest-list.

Following are the images from one my latest shoots at a bar where the crowd was not much but it was a young, vibrant and descent crowd with beautiful faces.

It all seems very simple but to organise a successful event, there is lot of preparation which goes on in the background.

  1. The organisers approaches a dj and asks when would he be free.
  2. The organisers go club hunting, whether any of them are available on a suitable day. They prefer it to be a Saturday, specially a second saturday because that is when the crowd is maximum and they can spend at their best. Second criteria is the location; it should be preferably within the city – for Bangalore the famous places are Koramangala, Indiranagar and M G Road in that order.
  3. Next, comes in the most important work – to gather crowd. Like there are influencers whose tweets are seen by most of the people, there are promoters who know most of the party people. Organisers hire various promoters to get traction for their event. And these organisers keep publicising it every now and then on social media and WhatsApp.

The measure to define the success of the event is as follows:

  1. Sales happened at the bar
  2. Crowd turnover
  3. Average time spent by people
  4. Dance floor crowd defines how good the dj was
  5. Pictures take of hot/beautiful girls

Few other important measures that might be taken into consideration:

  1. Target audience. Which age group are you focusing –
    1. Old men who can spend more or IT crowd who can spend comparatively less but present in more numbers.
    2. Dancers who like to drink or people who want to sit and enjoy the music.
    3. Rowdy crowd who just want to do their rowdy moves on the dance floor.

Organisers need to be aware of:

  1. Rowdy groups – who come only to tease women and create trouble.
  2. Hookers – who might want to rob you of your wallet. (this is very rare)
  3. Teens – who will want to drink past their limits.

Hence, it is not so easy to organise an event. Aftermath of the party. The club will try to re-negotiate with the organisers. The organisers will re-negotiate with Dj, promoters and photographers. Btw we(photographers) as a community are paid very less compared to the profit the organisers are making. Just to give you a rough estimate the sales at the bar can go as high as (Rs.4 lakhs = $6000) and then there is entry fee for stags which is generally (Rs.1000 = $15) per person.

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